« Big Data » is frequently invoked as if it were a real deus ex machina. As if dumping all the existing data into a large distributed architecture with off-the-shelf Business Intelligence software would magically reveal its best-hidden secrets. But actually, there is no purely technical solution to generate value and meaning out of data.
Worse, these heavy Hadoop architectures full of fatty data often complicate the task by increasing the number of components and players. Indeed, the so-call (...)